CHANEL Chance @ S5A

Self-standing beauty towers and wall mounted displays with built-in animation brought to "life" the movement and themes depicted in the Chanel "Chance" Ad Campaign Film.

Twirling and "Back-Lit" perfume bottles were placed above and below video monitor screens that required intricate engineering solutions to allow a system of mechanical movement and wiring within the unit display.

The combination of technology, lighting, audio and visual media seamlessly tied-in with the film animation double feature, which allowed Big Apple to elevate this fragrance story to an immersive experience.

To preview this Chanel "Chance" momentum, please click below.