One Below ~ Macy's Sport-Tech Shop

A custom-designed “Sportswear” Shop-In-Shop, specially created with client’s vision and inspiration.

4 concepts were developed based on latest modern aesthetics in today’s Athletic Retail Industry. This particular design concept was approved since materials used in wood, metal and overlay pieces were implemented in sleek forms to translate strength and movement within the fabrication.

A sophisticated trending display with an industrial look that represents the coolest athletic brands being featured on the floor. The project and its unique installation were completed in less than a week.